The Problem
They buy a domain, hire a logo designer, or commission a website before they know whether the offer is positioned well, differentiated clearly, or aimed at the right buyer. That usually creates confusion, rework, and money spent twice. I've watched it happen for thirty years on the operator side. Now I help people skip that part.
Common Path
Better Path
Fit Check
Three Ways To Work Together
Every package has a hard scope, a fixed price, and a defined revision window. Nothing open-ended. Nothing “we’ll figure it out as we go.”
Tier 1
5–7 business days
For people with an idea and a real deadline who need clarity before spending more.
Excluded: No landing page, branding, or implementation.
Revisions: 1 round on positioning brief
Start with Validation →Tier 2
10–14 business days
For people committed to launching who need the full strategic groundwork plus a single launch page.
Excluded: No multi-page site, logo, or brand identity.
Revisions: 1 round on report, 1 on landing page
Start with Launch →Tier 3
21–28 business days
For founders launching a new business soon and wanting support through the full first push.
Excluded: No paid media management, custom code, or full brand identity.
Revisions: 2 structured rounds
Start with Full →Pilot pricing for the first 3 founding clients of the Validation Sprint. After that, standard pricing applies. Every engagement starts with a 20-minute discovery call to confirm fit.
The 7-Day Sprint, Step By Step
Every Validation Sprint follows the same path. Larger packages add depth at each step, but the rhythm is the same: discovery, research, synthesis, delivery.
20–30 minutes. We confirm fit, agree on scope, and lock the kickoff date. No call, no project.
You complete the intake form. I start the research the same day payment clears. You hear from me with a research direction within 24 hours.
Market snapshot. Competitor mapping. Audience profile. Pain-point synthesis. AI accelerates the gathering. I do the interpretation.
I turn raw research into a positioning brief, three messaging directions, and a clear launch recommendation. You get a draft for review.
30-minute call. I walk you through every section, answer questions, and give you a clear next step. One revision round on the brief is included.
Recent Work · Case Study
A client came to me considering a boutique olive oil company aimed at people moving away from seed oils for health reasons. They had the idea. They needed everything else.
Market research, ideal client avatar and demographic, supplier sourcing, cost and profitability analysis, marketing plan, and full landing page design and build.
Two checkpoint sessions in the middle gave the client a clear pivot-or-proceed decision before any design work began. They proceeded. The brand — Clovia — is now in pre-launch waitlist mode.
About
Three decades of small business ownership and daily operations. I know what it costs to launch the wrong offer. I know what it feels like to spend six months building before realizing the positioning was off. That's the part I now help people skip.
I run this as a one-person practice on purpose. You work with me directly. No account managers, no junior researchers, no agency markup. AI accelerates the research. The judgment, the synthesis, and the recommendation are mine.
Why This Works
Modern AI tools can gather information faster than any researcher in history. They cannot tell you what it means for your business. That's the part most “AI consulting” gets wrong — they hand you the prompts and walk away.
I use AI to compress what used to take weeks of research into days. Then I do the work AI can't: read between the lines, spot the position your competitors haven't taken, write copy that sounds like you instead of a chatbot, and tell you honestly when an idea needs more time before it's ready.
AI Handles
I Handle
Common Questions
The short answers are below. The long answers are on the discovery call.
Yes, for raw information. The difference is what happens after the research. You're not paying for prompts. You're paying for judgment, synthesis, and a launch recommendation you can act on.
Every claim in the report ties back to a source — a competitor URL, a review, a public data point, an industry report. AI accelerates the gathering. I read everything I include and discard everything I can't verify.
No. Anyone who guarantees that is selling you something. What I can do is tell you whether your idea has a clear audience, a defensible position, and a market gap to enter — or whether it doesn't. That answer is worth more than a guarantee.
I don't take website-only projects. The research is the part that makes the website worth building. If you already have the research, share it and I'll tell you honestly whether you need me at all.
Sometimes yes. If you can answer the seven questions in the pre-launch checklist with confidence, you may not need a sprint. Send me what you have and I'll tell you straight.
Understood. The Validation Sprint is the lightest commitment — five to seven days, fixed scope, no surprises. If even that's too much, the free pre-launch checklist may be enough on its own.
That's the most common version of doing it backwards. You spend money on a site, realize the offer isn't landing, and rewrite it. Doing the research first costs less and ships faster. I won't take the project the other way around.
Both. The sprint works just as well for a 30-year-old business launching a new offer as for a brand-new founder. The questions are the same: who is this for, why does it matter, and how do you talk about it.
You own everything I deliver. No retainers, no lock-in. If you want help executing — building the site, writing the launch sequence — we can scope a follow-on. Most clients run with the deliverables on their own.
Ready When You Are
We'll talk about what you're building, where the uncertainty is, and whether a sprint is the right fit. If it isn't, I'll tell you. If it is, you'll know exactly what happens next.
Prefer not to use the calendar? Open the booking page in a new tab or message me on LinkedIn — mention “Launch Sprint” so I prioritize the reply.
